Agadir is a vibrant coastal city in Morocco that is known for its modern architecture, beautiful beaches, and perennial sunshine. Take a bike tour through the city's bustling souks, winding streets, and tranquil gardens to soak up the rich culture of the Amazigh capital of Morocco.

Located on the Atlantic coast, Agadir has a rich history that is closely tied to its strategic location at the crossroads of several ancient trade routes. The city was founded in the 16th century by Portuguese traders, who established a fortress here to protect their trading routes from pirates and other raiders.

Agadir is home to a large number of Moroccan Amazigh, the indigenous people of North Africa who have inhabited the region for over 5,000 years. The city is known as the capital of Amazigh culture and is one of the few Moroccan cities where Tamazight, the indigenous language, is spoken by over half of the population. The city is also the birthplace of much Amazigh music, and visitors to the city around the time of Eid will witness the traditional Amazigh Bilawen Festival in which people wear animal pelts and masks and parade the streets.

This coastal city’s long, sandy beaches and year-round sunshine are enormous draws for any tourist, but after soaking up the sun visitors should leave themselves time to delve into the diversity of Amazigh and Arab culture in Agadir by taking a city tour with a local guide. Taking a bike tour of the city will allow visitors to stop at some of the most iconic landmarks in Agadir.

Your guide will introduce you to the Kasbah, a 16th-century fortress that sits on a hill overlooking the city. Although destroyed in an earthquake in 1960, visitors can still explore the ruins and enjoy panoramic views of the city and the surrounding countryside.

Your guided tour will also take you to the unmissable Souk el Had, a bustling market where you’ll find everything from traditional textiles and pottery to spices and street food. From teaching you the correct haggling etiquette to sharing tales of living in this rapidly developing coastal city, a guided tour is the best way to enjoy an unforgettable and authentic encounter with Agadir.